Fashion Brand visibility: how to build stunning Instagram strategies
Instagram, the headache of many designers and goldmine of influencers, those who understand how it works make a fair amount of money thanks to it, …
Category: Marketing
Funding a fashion brand: my analysis of the best Kickstarter campaigns in fashion
This article is the first of my series of articles, where I explore the simple principle that if you want to be a successful fashion …
9 marketing tricks I’ve learned from Helena Rubinstein, one of the world’s richest women
Do you know who Helena Rubinstein is? Apart from the eponym of the Helena Rubinstein cosmetic brand, she was an extraordinary 20th-century female entrepreneur. She …
7 reasons for fashion designers to generate sales via digital platforms
So many well-known fashion brands have surprised us lately with news of bankruptcy, financial difficulties or company ownership transitions. Incapable of following their competitors, famous …
How marketing kills a fashion business
Or how the absence of its smart usage may kill a fashion business. “Deals don’t build the kind of indestructible image which is the only …