How to build a direct-to-consumer strategy and conquer the market as a fashion brand
Building a direct-to-consumer strategy is a very good idea for an emerging designer. it looks like an unusual path from the point of view of …
Category: Business Strategy
Funding a fashion brand: my analysis of the best Kickstarter campaigns in fashion
This article is the first of my series of articles, where I explore the simple principle that if you want to be a successful fashion …
7 reasons for fashion designers to generate sales via digital platforms
So many well-known fashion brands have surprised us lately with news of bankruptcy, financial difficulties or company ownership transitions. Incapable of following their competitors, famous …
How marketing kills a fashion business
Or how the absence of its smart usage may kill a fashion business. “Deals don’t build the kind of indestructible image which is the only …