CASE STUDY – how to start a clothing brand online
Six simple and powerful transformations you can make to your online fashion store for free and achieve +4000% growth the first month. As soon as …
Why do so many designers struggle in achieving their dream of being a successful designer brand?
Here are my thoughts about the reassessment of your brand or thinking about what’s next in your life. Some things are difficult to accomplish, like …
Three reasons to migrate your e-commerce fashion business to Shopify.
If you’re on WooCommerce (WordPress) and think about migrating your e-shop or the whole website to Shopify this quick-read is for you. When I first …
Time management: how to juggle between different tasks, my experience
Most designers have a one-man or one-woman business and I can totally understand how hard it is to be everywhere and try to cover all …
How to build a direct-to-consumer strategy and conquer the market as a fashion brand
Building a direct-to-consumer strategy is a very good idea for an emerging designer. it looks like an unusual path from the point of view of …
Fashion Brand visibility: how to build stunning Instagram strategies
Instagram, the headache of many designers and goldmine of influencers, those who understand how it works make a fair amount of money thanks to it, …
Funding a fashion brand: my analysis of the best Kickstarter campaigns in fashion
This article is the first of my series of articles, where I explore the simple principle that if you want to be a successful fashion …
9 marketing tricks I’ve learned from Helena Rubinstein, one of the world’s richest women
Do you know who Helena Rubinstein is? Apart from the eponym of the Helena Rubinstein cosmetic brand, she was an extraordinary 20th-century female entrepreneur. She …
7 reasons for fashion designers to generate sales via digital platforms
So many well-known fashion brands have surprised us lately with news of bankruptcy, financial difficulties or company ownership transitions. Incapable of following their competitors, famous …
How marketing kills a fashion business
Or how the absence of its smart usage may kill a fashion business. “Deals don’t build the kind of indestructible image which is the only …