Three reasons to migrate your e-commerce fashion business to Shopify.

If you’re on WooCommerce (WordPress) and think about migrating your e-shop or the whole website to Shopify this quick-read is for you.

When I first spoke about Shopify to one of my clients, she was quite satisfied with her own e-shop on WordPress. So why do I need to migrate she asked me?

I can assure you that I don’t have any equity participation or commercial interest in Shopify. My first interaction with them started with my own e-com business. In the past, I’ve got some bad experiences with developers, web-agencies and website cloud services. So Shopify was a shocking discovery for me back to 2016. Now, I can only add that these guys give you a real competitive advantage compared to big e-com businesses. Without any technical team on your side, or knowledge, you can have one of the most advanced e-shops. No investment required!

Three key points to mention if you are still wondering why. You will:

  • always be on time with the lastest e-com trends, no web-developer required!
  • have access to very visual dashboards to track and analyze your performance
  • save lots of time and money with easy-to-use applications to help you with marketing, inventory, etc.

So yes, when I told my client to migrate to Shopify from WP, at first it sounded like a big deal. How do I do this and that? Should I use a developer? How can I replicate my design? etc…
But the results we’ve achieved together are stunning. Take a look for yourself. Here’s her new website completed in a couple of weeks for free (we’ve just paid $180 for a template).

How to migrate Your WordPress site to Shopify
CLAP Paris, a designer jewelry brand and her new website

A few points to be aware of :

  • The migration itself took one hour. Not a big deal, just some very high performing applications that do their job very well. So, we migrated everything from WP: orders, customers, products.
  • Previously we’d done our research, and we’d chosen a theme that we wanted to apply. On D day, choosing which theme to buy was a no-brainer (besides, you have 14-days to decide).
  • Then we spent some time rebranding the messages, developing a new brand platform, adding videos, customers and press testimonials, personalizing the brand and style guide pages, adding an automatic Instagram feed, translating some English pages to French, etc. There are now lots of features, that my client did not have on her previous website.
  • Very important: add key tracking tools, such as Google Analytics, FB pixel, and repair broken links (very easy with another application), connect your MailChimp account, and financial services to take payments. Again, very easy, it took me a couple of hours, and that’s it. Ready to go!

So the answer to the question “Why should I migrate my WP (wordpress) website to Shopify?” is easy: to enable you to be more performant independently and learn more about your marketing actions. Typically, every move I undertake on social media, e-mail marketing, etc., is tracked and seen from one place. So, I can attract more traffic over time by knowing exactly what works and what don’t. Test & learn on visual dashboards integrated into Shopify natively is part of the learning process.

It matters to any entrepreneur. You need to be independent and manage your e-store before being able to bring a team on board. So, If you are still thinking about it and asking questions, I would say, don’t. Just go for it. Need help? Drop me a message.