I help Fashion & Lifestyle designer brands to become a master of digital branding and create customers on demand.
Do you feel being behind the scene and no one recognizes your talent or people just do not know what you do and that lasts for years?
You were quite famous, but today you are stuck and do not know how to relaunch your brand?
Do you want to start a Fashion Business, but quite lost and do not know where to start with?
Did you try everything: showrooms, trade exhibitions, pop-up stores, got some sales, but still no tangible results?
I helped a tribe of talented young designers to kickstart their businesses and make it a success. I worked with many designers to develop their Direct to Consumer marketing & sales. Physical shops or digital ads have no secrets for me. In the end, I’ve found out what was that one and essential element missing in every starting designer business: whether you’re in fashion, accessory, independent fragrance, cosmetic, jewelry or watches brand.
First, let’s be honest: most of the designers deal with fashion as a passion. Passion to create, make a product become a reality and through this process, you forget the business part of what you’re doing. You might feel alone in doing it, and putting sales and finding customers as your last priority in the process.
Secondly, most of the designers just do not think a modern way of promoting their business. The would rather try out different established methods of promoting a brand, such as Trade Exhibitions, Showrooms, Contacting buyers etc. But this might work for the first couple of seasons or might not work at all, but it is not a sustainable way of creating a brand.
Finally, but not least, as a designer you might have some difficulties in inviting people into your business. It’s so normal, you get used doing it all alone. But since some time, you may slow down and don’t see any particular signs of progress. This is typical to designers too, as most of them are not able or can not find a team. A team is an important part of your business. There’s no business which can survive without a team. They are loyal, experienced people who understand your brand and can help you to deal with all the rest: marketing, sales, financials, distribution, etc.
Distribution is crucial for any designer brand to begin with. And many of you, will say “Oh I need a website”, or “Oh, how can I find buyers for my brand ?”
Yeah, right you have a brand. But it is still fragile and not largely known. So buyers will not come to you naturally. Buyers have also changed their buying patterns, as they do not go to showrooms anymore (especially featuring emerging designers). They will rather prospect successful brands on Instagram, those brands got orders from them. Because they’re “in trend”, especially if the brand has found a key to its audience. And the number of active followers, likes and comments are one of the main metrics buyers will analyse to understand if you’re a commercially viable product.
So yes! It is a crucial truth, but this is the one! Wanna more? How do you feel about your inner dialog with your community? Have you found the way to talk to your audience on social media? If the answer is yes, you should have at least 50k of followers if not, there’s some work to do…
Otherwise, you can also see just after the welcome video which follows below, my free training about how to build your business in fashion, how to put in place your distribution, find customers, and especially focus on Digital.
Digital is not a future, it’s happening now! It’s the revolution that we can understand, but sometimes we’re not feeling concerned about it. But if you are in Fashion, Jewellery, or any other lifestyle, based on images, business ignoring digital would be your fatal error. The business without any differentiation, some kind of personal engagement from their “social’ audience, are just dying. It’s a quite late phenomenon, that shows us that even the biggest, full of resources brands are dying (see the latest announcements of shops closings, like New look, Mim, Pimkie, etc). Ok, they are maybe not designer brands, but these are the pillars of Fashion economy and they’re disappearing on the go. So, whatever you do as a business owner or want to do, think DIGITAL, think your social audience and communicate with them the same way if it was your friend, or mum, or any important person for you. You need to be sincere and honest, transparent and generous!
If you’re ready to connect – with your deepest desire to build a Fashion or Accessory Brand, find your audience, build your team, ensure that you have enough of sales in order to pay yourself and your team – I’m ready to help!
You’re more powerful than you think. And you have a unique offer. As a designer you can build on your values and creativity to have all you want, to build a Fashion Empire. Start small today, get big tomorrow. But remember, you need to be surrounded and benefit from the help of others. There’s no way to get there on your own. Any entrepreneur needs help at some level of a business, so don’t afraid to ask for help and accept it. Follow my video courses and follow the process in order to get started.